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Trade Fairs| From 08/10/2024 until 10/10/2024

Fruit Attraction

Trade Show Fruit and Vegetable Sector

Ifema | Madrid (Madrid) - EspañaPublic: General

THE BEST MARKET TO CULTIVATE BUSINESSES

FRUIT ATTRACTION CONTINUES TO GROW

A new fair concept, developed according to the needs of the sector , which has already demonstrated in its first two editions that it works . A very effective commercial and promotional tool , at the service of the fruit and vegetable sector, with a clear multiplier approach to business opportunities , whose main objective is to seek business profitability for each and every one of the participants, and to contribute to boosting the activity. economy of the sector. A very simple, practical and economical participation format contributes to this, with customizable modular design stands.

" The right place, at the right time " is the hallmark of FRUIT ATTRACTION, the International Fair of the Fruit and Vegetable Sector, which is organized by IFEMA and with the collaboration of FEPEX, A large commercial platform for the fruit and vegetable sector whose objective is contribute to boosting the promotional activity of this powerful business network.

Participating sectors:

FRESH PRODUCE AREA:

• Fresh fruits and vegetables
• IV and V range
• Frozen and dehydrated
• Fruits and vegetables for processing
• The Organic Hub
• The Nuts Hub
• Shuttle
• Organizations and Associations
• Others

AUXILIARY INDUSTRY AREA:

• Seeds, fertilizers, agronutrients, phytosanitary products, nurseries and pre-harvest
• Transport and logistics
• Packaging and Labeling
• Postharvest
• Smart Agro (ICT applied to the fruit and vegetable sector and research centers)
• Point of sale
• Services (consultants, certified companies, financial institutions, ETT's, training, etc...)

Professional visitors:

• producers
• Wholesale trade
• Retail commerce
• Commercial distribution chains
• Importers and exporters
• Transport and logistics
• Other services
• Hotels, restaurants and institutions

…in an opportune moment
During three days of intense commercial relations, this fashionable, young and dynamic event becomes the best setting to show the sector the quality, diversity, flavor and guarantees of the products and services of the different companies. And also, in October, the right time to plan the winter campaigns with the international distribution channel, and take advantage of the great opportunities that the Fair makes available to companies to diversify export markets.


A project of all and for all
Among the objectives set for the next call, the reinforcement of the presence of all the Spanish producing areas stands out to promote the characteristic factors of the sector, such as the diversity of offer, productions and calendars, as well as promoting its internationalization, especially in Latin America and Europe.

FRUIT ATTRACTION continues to bet on an economic and profitable participation model, also prioritizing its function as a sector actor beyond the fairground itself. In this sense, it continues with its work of involving all the agents of the sector to strengthen the promotion of consumption, and take advantage of the synergies of teamwork for a common project.

As a novelty, and in order to get the most out of participation in the Fair, the B2B FRUIT-New Markets space was created, a space for business meetings between buyers from new markets and exhibitors. In short, it is about facilitating the meeting between companies and buyers through actions directly aimed at ensuring that the participants obtain the highest return on their investment.

Innovation and horticultural technology also have a place
After the positive response of the last edition, FRUIT ATTRACTION once again bets on innovation and technology in the Pasarela Innova space, dedicated to the latest innovations that the exhibiting companies present to the fruit and vegetable market for the first time.

For its part, Fruit Fusión will host, once again, attractive live cooking demonstrations with the best chefs in the country, as well as product tastings and different round tables.
Technology, innovation and commercialization will be the axes of the complete program of conferences and parallel activities that on this occasion, more than ever if possible, will delve into these aspects. Thus, FRUIT ATTRACTION will be the setting for the development of conferences, talks and live demonstrations, which will allow professionals to share knowledge and experiences.

See video presentation: Video

More information: http://www.ifema.es/fruit-attraction