Turnover of Royal FloraHolland increase a 3% in 2019 to reach 4,791 millions

Royal FloraHolland is one of the leading companies in the horticultural world, and it symbolizes the potential of a market in the Netherlands is the fourth largest industry in the country.

Seen from the Spanish context, their main figures of the overwhelm:

• More than 100,000 transactions per day
• More than 20,000 varieties of flowers and plants served
• Most of 2.450 customers
• More than 5,400 suppliers
• More than 2,500 employees

In the year 2019, as can be read in their annual report, billed 4.791 million euros, 3% more than in the previous year, of which 55% correspond to cut-flower, a 36% to indoor plants, and the remaining 9% to garden plants.

Of those 4.791 billion, 40% came from sales in the auction regular, while direct sales through online channels accounted already for 60% of the total, which means an increase of 5.9% compared to the year 2018.

Exports

In the ranking of countries receiving their products, in first place is the German market, with 27% of the total is the main destination of the company, doubling the second in the ranking, which is the United Kingdom with 14%. Spain is 15th place, with 2% of the total and similar to countries like Denmark, Austria or the Czech Republic.