Canaraflor breaks stereotypes for the celebration of Father

The Murcian cooperative Canaraflor has launched an initiative to publicize the cut flower sector during the celebration of Father's Day . The campaign has been developed with the collaboration of schools in Cehegín, where the message "Flowers for Dad" is disseminated through posters and audiovisual materials.

In addition, yesterday Canaraflor distributed flowers to the different schools that participate in the dissemination of the campaign so that each boy and girl can give a flower to their parents . It has also disseminated the main image of the campaign on social networks and local and regional media.

On the other hand, Canaraflor has also had the support of both the Cehegín City Council and the Region of Murcia during the presentation of its campaign, which took place last Tuesday at the Ministry of Agriculture. During the presentation ceremony, the General Director of Agriculture, Food Industry and Agrarian Cooperatives, Remedios García highlighted the importance of "breaking stereotypes and creating a more inclusive and open society, and making the sector known to the educational community cut flower, economic engine in the municipality and the region, which generates hundreds of direct and indirect jobs.